Bottom Up Biochar
Think for a moment: When did you first hear about “chemical fertilizers”? You just always knew… because millions of dollars are spent to subsidies fertilizers and advertise for them: “Make fertilizers accessible and desirable to everyone”
Why not do it for biochar?
Because it is free. Noone earns money advertising for free products. Good thing that I care more for people and the planet than I do for money.
June 2020, I started joining Facebook groups on farming in Zambia, Botswana, Ghana… to promote biochar. Even there I saw advertisments of large agro-businesses. So I decided to copy their strategy:
“Make biochar accessible and desirable to everyone”
Instead of “More fertilizer, more plant growth, get 50% off”, I went for “More biochar, more microbes, make it for free”. I got blocked… from a Facebook group for farming in Kenya because my offer seemed to good to be true. But before that happened, 1000 members joined the “Biochar Network Africa” wanting to learn… so I started turning complex concepts into simple graphics: Making biochar know-how accessible to everyone!
All things biochar...
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Posts aren't enough!
Check out my ideas for future projects and find out how you can contribute…
Until then: Join the Biochar Network Africa!
…a Facebook group for everyone interested in small-scale, low-tech and practical biochar production. All my content is also postet there and you can find great discussions about biochar making, charing and application. See you there!